Beiersdorf - Pitching Opportunity: Shaping the future of skin care
219
Webinar Registrants
185
Live Webinar Attendees
97
Pitch Applications
8
Finalist Pitches
5
Product Categories
Kisaco Research designed a comprehensive marketing strategy that included targeted email campaigns, social media promotion, and partnership outreach. The promotional assets featured engaging visuals and compelling content that highlighted the topic of the webinar and pitch day which focused on how to efficiently evaluate early-stage brands working with skin and digital focuses surrounding:
Holistic health
Women’s health
Dermtology
Retail experiences
Data-led solution for analysis
Customer journey optimisation
Personlization
The Solution
A targeted 6 month marketing campaign to raise awareness, excitement, and applications – the lead up to an in-person full day event.
The Campaign
Using Beauty Connect's existing email and social channels to promote this webinar and pitch day to our global audience. The stats and examples of this can be found below.
The Webinar
Beiersdorf hosted a pre-event seminar covering:
The company Beiersdorf and its Brands
What innovations Beiersdorf are interested in
Their start-up investment strategy
Opportunities in Digital Skin Care
Details of the April opportunity and how you get involved