Less than 1 out of 10 marketing campaigns really work. How can AI help generate marketing campaigns that increase the chance of success? In this session, Abbas Arslan will talk us through the experience of The Coca-Cola Company to revitalize their marketing effectiveness with AI at its core.
Abbas Arslan
Abbas is a Global Marketing leader with expertise in Consumer Marketing, Digital Marketing, Creative Strategy, Innovation Success and Artificial Intelligence.
Over last 20 years, he has positively impacted businesses across 50+ countries through user base acceleration, market share gains and stronger brand building. Abbas has also led the Predictive Insights at Coca-Cola with focus on use of Artificial Intelligence. His work has led to stronger effectiveness while significantly reducing time and cost.